Jenny Araskog is a Swedish born designer. She studied at London College of Fashion before continuing to Central Saint Martins from which she graduated with a degree in Fashion design and Marketing in 2009.

In between studies she gained experience working with Emilio de la Morena in London and Camilla Norrback in Sweden, and also spent two years as studio manager for Jeremy Scott in Los Angeles.

She describes herself as an action girl with Louboutin feet, as happy on a mountain top in the French Alps, or on a surfboard in the Pacific Ocean, as on a rooftop bar in London sipping cocktails amongst friends.